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Youth To The People: Skincare for Every You
Opportunity
Our team concentrated on illustrating the brand's commitment to comprehensive wellness and sustainability, aiming to attract older consumers seeking high-quality skincare solutions. We highlighted the brand's diverse range of products tailored for mature skin, with the goal of nurturing a sense of inclusivity and empowerment among this demographic.
Date
September 2023
Disclaimer
All materials were created for Michael's PR 508 coursework at USC Annenberg (Fall 2023). We, including me, have no affiliation or association with any brand or entity mentioned in these materials.
In this joint endeavor, our team undertook the task of rebranding Youth To The People, a skincare brand initially focused on a youthful demographic. Our aim was to broaden the brand's appeal to an older audience while upholding its fundamental principles of sustainability and inclusivity. To achieve this, we launched the "Skincare for Every You" campaign.
